Certified Specialist Business Intelligence Practice Test 2025 - Free Business Intelligence Practice Questions and Study Guide

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What is "social media analytics"?

The study of online advertisements

Collecting data from social media platforms to analyze trends

Social media analytics refers to the practice of collecting data from social media platforms in order to analyze trends, behaviors, and patterns among users and their interactions with content. This involves examining various metrics such as engagement rates, follower growth, and content performance. By utilizing social media analytics, businesses and marketers can gain insights into audience preferences, measure the effectiveness of campaigns, and make data-driven decisions to enhance their social media strategies. Understanding these analytics is crucial for optimizing content and improving overall brand presence on social media platforms, as it helps organizations to respond to audience needs effectively and capitalize on emerging trends. This option captures the essence of how organizations leverage social media for strategic insights.

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Measuring website traffic and conversion rates

Researching competitors’ social media strategies

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