Certified Specialist Business Intelligence Practice Test 2025 - Free Business Intelligence Practice Questions and Study Guide

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What is the primary purpose of sampling in business analytics?

To limit generalizations

To make inferences about a larger population

The primary purpose of sampling in business analytics is to make inferences about a larger population. Sampling allows analysts to study a smaller, manageable subset of data drawn from a larger set, which can lead to insights that reflect the characteristics or behaviors of the entire population. This approach is particularly beneficial because it saves time and resources while still providing valuable information.

When analyzing data on a larger scale, collecting data from the entire population can be both impractical and costly. By utilizing a sample, analysts can extrapolate findings to understand trends, patterns, and behaviors at a broader level without the need to analyze every single data point. This logistic advantage is crucial for effective decision-making in businesses, where it’s often necessary to draw conclusions from limited data.

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To narrow the analysis activity

To simplify reporting

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